Apple is expected to highlight its smartwatch, iPad, and subscription services and products on Tuesday as it strives to reignite growth with a must-have holiday lineup.
A keenly anticipated 5G iPhone thought to be imperative to the company’s fortunes will likely star in a separate event later in the year because of disruption in production caused by the pandemic, according to analysts interviewed by AFP.
Apple shares that had been soaring have slipped by more than seven percent this week.
The Silicon Valley-based iPhone maker on Friday had a market value of $1.92 trillion based on share price, down from a record high of $2.3 trillion at the start of this month.
But Apple remains the costliest company on Wall Road. Amazon comes in second with a market value of $1.56 trillion dollars and Microsoft is third with a value of $1.54 trillion dollars.
The Apple event was once teased with a cryptic invitation reading “Time Flies.” The company has remained mum approximately what it has in store.
It is expected to showcase products or services and products other than iPhones being launched for the year-end shopping season.
That opens the potential of updates of Apple Watch, iPad, MacBook computers, services and products, and even Apple TV set-top boxes, according to analysts.
A new iPad mannequin could include enhanced augmented reality capabilities, and Apple services and products such as music, news, and television might be offered in an attractively priced subscription bundle, analysts said.
The most recent software powering Apple Watch already indicates sleep tracking is coming, and the company may make stronger features for fitness or health uses.
“There is competition in the smartwatch space, but Apple is the sales leader by a large margin and there is room for Apple to build on its lead,” said Techsponential lead analyst Avi Greengart.
“Apple has admitted they’re no less than working on monitoring blood sugar with the watch; it would be huge whether they could pull that off.”
Apple Watch also serves as an anchor to the tech giant’s mobile software, since it syncs with the iPhone.
“The key part for Apple is to retain the base of iPhone users and sell them a ton of accessories like AirPods and get services and products,” said analyst Patrick Moorhead of Moor Insights and Strategy.
Cherished China market
The time is ripe for Apple to hit the market with an iPhone tailor-made for super-fast 5G telecom networks taking root world wide.
Greengart is among those expecting Apple to host a separate event, possibly in October, for new iPhone models including one for 5G telecom networks.
5G networks are touted as promising an exponential leap in the amount and speed of wireless data, enabling advances in self-driving vehicles, virtual reality, connected health and more as sensors and servers communicate instantly.
“Apple absolutely needs 5G at this time,” Greengart said.
“Not for the United States, but for China where 5G is driving purchase decisions.”
Apple rivals have already introduced 5G models, and China is far ahead of the United States in terms of the new generation networks.
“5G is going on in China without or with Apple; actually more 5G phones than non-5G phones are selling in China,” said analyst Moorhead.
“US carriers are waiting for Apple to announce a 5G iPhone to put the pedal to the metal in the United States.”
US telecom firms are taking a look at a 5G iPhone as a catalyst for consumer interest that will justify big investments needed for those networks, according to analysts.
New generation 5G networks have also taken shape in South Korea and in parts of Europe.
Apple also needs an iPhone tuned for 5G to take care of its premium brand image, analysts added.
“On account of the entire provide chain rumours saying the iPhone is running a little late, they are going to need to announce it closer to the launch date,” said Technalysis Research chief analyst Bob O’Donnell.
Baird senior research analyst William Power said in a outline to investors that Apple’s “ecosystem” looks strong because of its wearables, services and products, and the potential 5G iPhone.
Is this the end of the Samsung Galaxy Note series as we understand it? We discussed this on Orbital, our weekly technology podcast, which you’ll subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.