Apple Revises App Store Guidelines, Loosening Some In-App Payment Rules

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Apple on Friday published a revision of a few of its App Store review guidelines, loosening some restrictions on streaming game services and products, online classes, and when developers will have to use its in-app purchase system, which charges a 30 percent commission.

The company made the changes after criticism from developers over its App Store practices and after rivals such as Microsoft and Alphabet’s Google declined to launch their streaming game platforms on the iPhone on account of Apple’s rules.

Apple has long barred catalogs of apps inside apps but said Friday that it would allow streaming game companies to create such catalog apps. Then again, each and every game inside the catalog will have to still be made into its own standalone app and use Apple’s in-app payment system.

Google and Microsoft did not immediately return requests for remark.

Other rule changes include allowing one-on-one virtual classes to be paid for outdoor of Apple’s payment system, though classes taught to a group still will have to use Apple’s system and pay its fees. The change comes after the New York Times reported that ClassPass, which had helped users book in-person appointments at gyms, became subject to Apple’s fees.

The new rules also let commerce applications such as professional databases skip Apple’s payment system when selling to organizations, but still require Apple’s payment system for sales to individuals or families. Apple also said that free standalone apps connected to a paid service outdoor the app – such as email or cloud storage services and products – do not want to use its payment system “given there’s no purchasing within the app, or calls to action for purchase outdoor of the app.”

The change comes after makers of paid email service Hey publicly criticized Apple for refusing to allow its free companion app in the App Store.

© Thomson Reuters 2020

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