Atmanirbhar Apps Launched by Mitron to Promote Indian Apps

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Mitron, the homegrown short-form video sharing app, has launched Atmanirbhar Apps on Google Play as a platform to discover apps made In India for varied products and services and needs. Atmanirbhar Apps looks to take forward Indian Prime Minister Narendra Modi’s Atmanirbhar Bharat initiative, providing a quick portal for indigenous apps to users. The app offers recommendations based on categories like commerce, e-learning, news, health, shopping, games, utility, entertainment, social, and more. As of now, Atmanirbhar Apps is only to be had for downloads on Android devices.

Atmanirbhar Apps is to be had for free on Google Play. It lets you explore and discover over 100 Indian apps made by native developers. It also has the option to take the Atmanirbhar Pledge to strengthen Atmanirbhar Bharat initiative started by Narendra Modi. The app requires no registration, and once downloaded, it straightaway throws up recommendations of the entire Indian apps a user can download. This includes Aarogya Setu, BHIM, Narendra Modi app, JioTV, DigiLocker, Kaagaz Scanner, and even IRCTC Rail Connect.

The list shows the size of the app, the number of Indians who have installed it, and a brief description of what the specific app does. The download size of the Atmanirbhar Apps is 12MB. Currently, the platform claims to host more than 100 apps and plans to cause the complete up to 500 by the end of this year. The platform hosts a wide array of apps from categories like e-governance, utility, agriculture, gaming, entertainment, way of life, e-learning, and more. It looks to enable visibility of lesser known apps like Atmanirbh Kifayat, Grocit, Jain Thela, Home Shoppy, YourQuote, Vridhi Stores, Xploree AI Keyboard, mParivahan, and more.

Clicking on the Get App button next to the suggested apps redirects you to the Google Play listing of that app, from where you’ll then download. No plans have yet been announced to release Atmanirbhar Apps on iOS platform.

Will have to the government provide an explanation for why Chinese apps were banned? We discussed this on Orbital, our weekly technology podcast, which you’ll subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

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