H&M India’s ad for the end-of-the-year festive season starring Sobhita Dhulipala, Tamannaah Bhatia, Vikrant Massey, Arjun Mathur, Radhika Madan, Karan Tacker takes you through your own journey throughout the coronavirus lockdown- only dressed much better and taking a look a lot fitter. The ad gives a little sneak peek into what year-end celebrations will appear to be throughout the coronavirus pandemic, with people practising social distancing and not stepping out. The ad has Sobhita and Arjun dancing around in one apartment, Radhika and Karan flirting from their separate balconies and a very cute frame with Tamannaah and Vikrant having a virtual date. Unfortunately, parts of the ad are copied from Karman Verdi’s 2020 artwork approximately his time throughout the coronavirus pandemic. In the frame Tamannaah is on a virtual date with Vikrant, and Vikrant’s image is projected onto the wall just like in the artwork by Karman Verdi. Instagram based industry watchdog Diet Sabya used to be quick to point out, “Karman Verdi’s hauntingly beautiful art made throughout his quarantine is now a part of #hmindia’s Diwali ad crusade. Receipts, observation from the artist in the video. Lazy copy without credit @hm.” The page shared a video of the ad, making a comparison between the original and the most obvious rip-off produced by Entourage Films and directed by Ishaan Nair.
Several people drew comparisons between Verdi’s artwork and New York Times’ 2012 Sky Series art Futuristic Circle of relatives Reunions. Diet Sabya cleared the air, the New York Times artwork had a standing image of a circle of relatives with the daughter’s image being projected next to her parents. Alternatively, the Karman Verdi artwork and the H&M ad were splitting images of one another. Diet Sabya wrote in narrative, “For everyone trying in the comments, this is the NYT 2012 series.” The watchdog shared images of the 2012 artwork, followed by Karman Verdi’s and then H&M India’s ad, they wrote with a picture of Ali Fazal from Mirzapur, “Mhanjay (meaning), if you wish to come for us, come with facts. That’s all.”
In the past, Punjabi singer Maninder Buttar’s album art for his song Teri Meri Ladayi used to be also copied from Verdi’s artwork, then again Maninder apologised, gave due credit and all used to be polite.
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