Running for office in Brazil’s municipal elections this weekend are, in no specific order, Adilson Bolsonaro, Aldo Bolsonaro, Angela Bolsonaro, Fernanda Bolsonaro, Zezinho Bolsonaro, Junior Bolsonaro, Maclaiten Bolsonaro, Cabo Ramos Bolsonaro, and Wesley Bolsonaro.
None of them are related to the Bolsonaro, the president, Jair, and in reality none of them are in truth even named Bolsonaro. But in a signal of just how wildly popular his Trump-ian brand of conservative politics is in many parts of the Brazilian hinterland, scores of candidates are tacking Bolsonaro onto their registered names appearing on ballots this Sunday. In all, more than 70 politicians have adopted it.
“His popularity is growing each day,” said Jair Sousa Silva, a former evangelical pastor who’s running under the name Jair Bolsonaro for a city council seat in a town in the Amazon. “When I’m asking for votes from my brothers of faith, I’m referred to as Brother Jair, Pastor Jair, and also Jair Bolsonaro.”
The real Jair Bolsonaro is polling better nationally than he ever has before. Yes, his detractors blame him for bungling the medical response to the pandemic, which has claimed more than 160,000 lives, but his administration’s decision to fork over large Covid relief checks to one third of Brazilians has cut into poverty and shored up his beef up. Sunday’s elections, with the entire Bolsonaros and Bolsonaro allies on ballots across the country, will serve as something of a referendum on the president two years before he faces re-election.
There’s nothing unlawful approximately borrowing a celebrity’s name to create a political nickname in Brazil. There’s a long tradition of it here, a country where politics steadily have a sure zany flair to them. Lula — as the leftist leader Luiz Inacio Lula da Silva was once known to everyone, was once a popular one years ago, and to this day appears on a smattering of ballots across the country.
Even as the government phases out the emergency payments that have boosted Bolsonaro’s popularity this year, many candidates are still trying tag along after the president. Most of them are disputing elections in smaller cities where government financial help has played an outsize role in the economic recovery.
The few exceptions are members of the family who are running in Sao Paulo and Rio de Janeiro, including Carlos Bolsonaro, the president’s son who seeks re-election as a Rio councilman.
“Bolsonaro’s name is very powerful here, I in point of fact consider it’s going to help me get elected,” Joao Claudio “Bolsonaro” Tozzi said in an interview. A construction worker, he’s running for the city council of Goioere, a small town in the southern state of Parana which gave the president more than 68 per cent of votes in 2018.
In day by day live transmissions this week, Bolsonaro has been endorsing some of those candidates, but it’s unclear if his beef up will make a meaningful difference or not. While there are few electoral surveys for city counselors, candidates for mayor who have received the president’s explicit beef up are trailing in opinion polls. Among them are Rio de Janeiro Mayor Marcelo Crivella, running for re-election, and Celso Russomanno, who’s trying to unseat current Sao Paulo Mayor Bruno Covas.
Brazil’s electoral legislation allows candidates to select a nickname by which they’re widely known. The process is fairly subjective, then again, making room for atypical poll names including “Ronald Trump” or “Donald Trump Bolsonaro”, two real candidates this year.
“In theory, the electoral court could demand proof of those claims, but as no one disputes them, those types of nicknames are validated,” said Henrique Neves, a former pass judgement on with Brazil’s top electoral court.
Brazil’s fragmented political system with approximately 40 different parties, many of them incessantly rebranding themselves, also puts emphasis on strong individual contenders or celebrity candidates. Bolsonaro himself got elected by the Social Liberal Party, ditched it months after taking office, and has so far failed to created his own party, the so-called Alliance for Brazil.
With his popularity being tested all the way through the municipal elections, the president has said he doesn’t care whether someone uses his name in the ballots.
“There are more than 550,000 candidates around the country; It’s unattainable to retain tabs,” Bolsonaro recently told supporters in front of his official residence. “Some of them are hoping to win votes with my name and that’s OK.”