Dyson Corrale hair straightener has been launched in India today. The Dyson Corrale uses what the company calls a flexing plate technology to deliver “enhanced styling with less reliance on heat”. The straightener is powered by a four-cell lithium-ion battery, making it cord-free and portable. Priced at Rs. 38,900, the Dyson Corrale straightener has three heat settings, which will allow users to tailor the temperature to suit their hair kind and desired style. The straightener fully recharges in 70 minutes, according to Dyson.
The Dyson Corrale straightener used to be launched internationally in March, but will be to be had in India starting today, September 7. It’ll be to be had across the six Dyson Demo stores in Delhi, Mumbai, Bengaluru and Chennai; and in other cities through direct to home. It’ll also be to be had through Amazon, Flipkart, Myntra, Sephora and Nykaa; make a choice Croma stores; and make a choice salon partners.
The company says that the Dyson Corrale features pioneering micro-hinged plate technology, which flex to shape and gather hair, evenly applying heat and tension to all of the hair strands in each and every pass and keeping them perfectly aligned, reducing the reliance on high temperatures. It uses patented Dyson flexing copper plates, and the company claims this is the only hair straighter to use flexing plates that shape to collect hair.
The Dyson Corrale straightener has three heat settings – 165 degrees Celsius (330 degrees Fahrenheit), 185 degrees Celsius (365 degrees Fahrenheit), and 210 degrees Celsius (410 degrees Fahrenheit). These temperatures will let users tailor the settings to suit their hair kind and desired style. Every plate is precision machined to 65 microns thick – the width of a human hair — and there are 15 micro hinged facets per plate.
The Dyson Corrale straightener has been in development for seven years. James Dyson, Founder and Chief Engineer, said in a press release that the company has been exploring the science of style, in an effort to understand what makes hair smooth, shiny and glossy, and what makes it stupid, damaged and lifeless. He said that Dyson used to be worried approximately the style results and head damage from flat plate straighteners.
“We discovered that whether the plates could conform to the precise profile of the tress, then with every pass we could apply the proper tension to all of the hair strands. Because of this we get an enhanced style and without over the top heat damage,” said Dyson. “We simply shouldn’t have the heat that others apply. The Dyson Corrale straightener elevates styling results, while dramatically reducing the heat damage on hair.”
According to Dyson, a global hair study conducted by the company in 2017 showed that heat damage is a key issue among Indian women. Imprecise heat settings and difficulty in styling the back of the head through hair appliances were probably the most prevalent problems, as per Dyson, and the Dyson Corrale straightener could be used to combat these problems.
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