Social media giant Facebook is reportedly building its own in-app podcast player, the company confirmed on Monday.
According to The Verge, the new addition will be separate from its new in-app Spotify player. Podcasters will be capable of hand out their shows through their Facebook page and will opt into doing so. On the other hand, the exact product details are still unclear.
It is conceivable this will function through RSS or that author will have a backend way to upload their satisfied to Facebook. This functionality is expected to roll out inside the next “few months,” according to a Facebook blog post.
As reported by The Verge, final week, Facebook CEO Mark Zuckerberg described the Spotify partnership as being primarily approximately “music” all over a chat with ”Platformer” creator Casey Newton. But Spotify’s release approximately its Facebook mini-player today specifically calls out its use case for podcasts.
With the upcoming feature, users will be capable of share episodes and listen to them from inside the Facebook app without navigating to Spotify. But the company has other plans to be more ingrained in the podcasting ecosystem.
Facebook says more than 170 million people connect to podcast pages, and more than 35 million people are members of fan groups around shows.
Moreover, podcasts are still primarily an ad-based product, implying that Facebook could gather data approximately shows and listeners and target its own advertisements against them, perhaps giving creators a cut.
It could also offer creators a way to put them at the back of a subscription paywall, in a similar fashion to Apple’s forthcoming Apple Podcasts Subscriptions, which Apple announced final week. Facebook’s formal entry into the podcast player space would intent almost all of the tech giants run their own podcast products, including Apple, Google, and Amazon, on top of Spotify and other smaller apps.
We dive into all things Apple — iPad Pro, iMac, Apple TV 4K, and AirTag — this week on Orbital, the Gadgets 360 podcast. Orbital is to be had on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.