Fashion of the ‘70s signifies freedom: Masaba Gupta on her Lakme Fashion Week collection – fashion and trends


Fashion designer Masaba Gupta believes the time frame of 1970s continues to have an have an effect on on pop culture as the era was once devoid of any creative influences with everyone expressing themselves freely.

The couturier, who owns the label House of Masaba, on Saturday unveiled a collection at the season-fluid and virtual edition of Lakme Fashion Week (LFW) where disco ‘70s met the millenial 2020s to present a range of print absorbed headphones from audio brand boAt.

“The period signifies numerous freedom. It was once in the way the people dressed to express themselves. There was once numerous focus on colours, print, and sample. It was once like the coming out of human civilisation. It didn’t have any creative influences. It was once like a fearless form of fashion,” Masaba Gupta told PTI in an interview.

The Mumbai-based designer said coordination was once the biggest challenge while preparing the limited-edition collection in the midst of the coronavirus pandemic.

“We were not in point of fact in the office. Everything just slowed down – our printers, vendors, etc. What took us two-three months, now took us around six months to be completed. Believe anything being cut into half overnight. It’s hard because you also have to determine to retain the momentum. Everyone will look at a leaner, effective way to run their brands.” Asked why she chose to modernise the traditional Aztec sample, the star and ‘power-flower’ to design her new clothing line, Masaba Gupta said the collection is aimed at the young customers.

“This can be a way of giving them a taste of what those designs have been like but also saying that they may have a very contemporary and evolved gaze. We are making certain they get the most productive of both worlds.” The 31-year-old designer said as many associate her label with bright colours, this time they went for some muted tones like black and white, tan brown, red and green, purple, among others, to give a twist.

“Everyone associates me with in point of fact bright colours, so we wanted to be a little more different and take a look at and show them that we are also capable of doing something that stands proud in a very subtle way. So the prints here stay in the focal point and colours take a back seat.” Masaba Gupta, daughter of veteran actor Neena Gupta, recently made her acting debut with Netflix’s “Masaba Masaba”, a scripted series based on real-life moments from her life. The show, also starring her mother, garnered normally beneficial reviews.

Asked approximately her future plans as an actor, the designer said she would really like to check out her hand at fiction.

“Acting is something I enjoy doing. I love being in front of the camera. The plan is that whether I find something worthwhile in fiction, I can do that. I need to pursue it with as much gusto as I did my fashion career,” she said.

The season one of “Masaba Masaba” ends on a cliffhanger and, like viewers, Masaba Gupta could also be hoping for a renewal.

“Fingers crossed that there will be a next season, (but) nothing is deliberate at the moment,” she added.

The LFW concludes Sunday.

(This story has been published from a wire agency feed without modifications to the text.)

Follow more stories on Facebook and Twitter

Top stories / News


Please enter your comment!
Please enter your name here