FAU-G, an Indian Alternative to PUBG, to Launch by October-End, Will Include a Level on Galwan Valley

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An Indian firm is set to launch a battle royale mobile video game in partnership with Bollywood star Akshay Kumar, capitalising on the void left by a ban on Chinese tech firm Tencent’s popular PlayerUnknown’s Battlegrounds (PUBG). nCore Games, based in the Bengaluru, will launch its Fearless and United: Guards (FAU-G) game by the end of October, the company’s co-founder Vishal Gondal told Reuters on Friday.

“This game used to be in the works for some months,” Gondal said. “Actually the first level of the game is based on Galwan Valley.”

Clashes in June between Indian and Chinese troops along a disputed border site in Galwan Valley, high up in the Himalayas, left 20 Indian soldiers deceased.

India has since hit Chinese tech firms that dominate India’s Internet economy, with successive app bans. The most recent such move on Wednesday outlawed 118 mostly Chinese-origin apps ;including PUBG, leaving Indian gamers shocked and angry.

nCore’s FAU-G, this means that soldier, aims to tap into Indian patriotism and 20 percent of its net revenues will be provided to a state-backed consider that supports the families of soldiers who die on duty, Gondal said.

Actor Akshay Kumar, the son of an army officer who is known to reinforce the reason for Indian soldiers and used to be key in setting up the consider, also helped with the concept that of the game, according to Gondal.

“He (Kumar) came up with the title of the game, FAU-G,” Gondal said, adding that he expected to win 200 million users in a year.

The launch of FAU-G also comes at a time anti-Chinese sentiment is high in India with traders and entrepreneurs echoing Prime Minister Narendra Modi’s call for an “atma-nirbhar” or self-reliant India.

India’s first app ban in June, which prohibited ByteDance-owned TikTok, led to a surge in using native video-sharing apps with even media company Zee Entertainment Enterprises launching its own app.

Will have to the government provide an explanation for why Chinese apps were banned? We discussed this on Orbital, our weekly technology podcast, which you’ll be able to subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

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