Google Announces Verified Calls to Show Genuine Commerce Callers, India in First Rollout

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Google on Tuesday announced Verified Calls, a new feature in the Phone app on Android devices, which will identify calls from genuine commerce numbers in an attempt to tackle phone fraud. This can be a serious problem in India and plenty of parts of the world, and Google’s verified calls will show you the identity of the caller, in addition to the cause of the call, the search giant wrote in a blog post. It is going to be rolling out all over the world, starting with India, Mexico, Brazil, Spain, and america, Google wrote.

According to Google’s blogpost approximately Verified Calls, spam and scam calls erode accept as true with in businesses and increase costs to consumers. It famous, “a 2019 FTC outline found that phone calls were the number 1 way people reported being contacted by scammers. While most of the people said they hung up on those calls, those who missing money reported a median loss of $1,000.”

This can be a enormous problem in India as mannered, and served as the inspiration for the Netflix series Jamtara, named after the ‘phishing capital of India’. In 2019, the erstwhile Maharani of Patiala answered a call from an unknown number, and got scammed for Rs. 23 lakh. The issue is widespread, and this is the exact problem that Google hopes to address with the new Verified Calls feature.

Verified Calls is a feature of the Phone app on Android, which is most often pre-loaded on most phones, but can be to be had for download later this week, in case your phone manufacturer chose to go with a custom dialler. When you get a call from a verified commerce, you’ll see the name, a verification symbol (a white tick on a blue shield), and the cause of calling. 

Google added in its blogpost that this is displayed in a safe manner, and that Google does not store or collect any personally identifiable information after verification. This feature brings Google into competition with Truecaller, whose huge popularity in India is a minimum of partly because it’s so helpful for avoiding scam calls. 

Verified Calls goes one step beyond Truecaller though, by also showing you the cause of the call — that’s very helpful because a call from your ISP approximately a complaint is something you will want to answer, but you may make a choice to disregard a call approximately new plans. 

Google has been piloting Verified Calls for a couple of months now, and its results show that people are much more likely to reply to calls with this feature enabled, which also means that businesses must face fewer ignored calls. This will have to supply businesses with an incentive to make use of the feature.

“For example, banks calling to alert a customer approximately a imaginable fraudulent transaction can increase answer rates by stating the call reason. A food delivery or logistics company can do the same to ensure customers are to be had to get their deliveries,” Google famous in its post.

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