Instagram May Soon Let You Add Links to Image Captions With a Fee


Instagram may soon allow you to add clickable links to your image captions, but with a fee. A patent application submitted by Instagram’s parent company Facebook shows a pop-up appearing when a user adds a link to a caption, asking whether they wants to make the URL clickable by paying $2 (more or less Rs. 147). At this time, users can not add links to captions, and this has been a limitation of Instagram that has received a reasonable amount of criticism.

The patent application by Facebook, dated September 8 2020 and filed on January 26 2016, used to be discovered by Protocol. Describing how the new system would work, the patent says, “Whether the online system detects the text satisfied of the caption includes a string of link text identifying an address, the online system prompts the posting user to pay a fee in exchange for generating a link.”

According to the patent, the fee for generating a link on Instagram is also a flat fee, or could differ based on quite a lot of other users connected to the posting user, via the online system. The fee could also on the other hand be based partially on the profile of the user, the patent explains. It should charge a trade to pay a fee so as to generate a link, but would possibly not charge an individual non-business account a fee for a similar.

Currently, Instagram users with more than 10,000 followers or verified handles can add clickable links to their stories but for everyone else, this is not an option. Steady users most often add the URL to their Instagram bio, and write “Link in bio” to their stories or captions to push users to check the link.

The patent says that the fee would prevent a user from posting satisfied with links in the caption as an alternative advertisement method without cost to the advertiser, and prevent over the top links. It also paper money that the link will be disabled whether the user does not pay the fee.


Instagram has so far not hinted at including this system in the close future and while this is a opportunity, companies regularly don’t end up the use of the patents they apply for.

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Tanishka Sodhi

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