India’s leading fashion and women’s magazines, Harper’s Bazaar and Cosmopolitan have photographed their November digital covers in a creative way: on the recently-released OnePlus 8T 5G.
This special collaboration marks a very powerful moment in technology, and stars the award-winning actor and author, Kalki Koechlin.
The striking covers for Harper’s Bazaar India and Cosmopolitan were shot with Kalki in the picturesque lanes of Pondicherry. The OnePlus 8T 5G, which comes with a robust set of features, also boasts of four rear cameras that offer exceptional photo quality.
The OnePlus 8T camera perfectly captured the brightness of the garments used at the shoot, even in low-light conditions. The camera also comes with an ultra-wide lens and super steady video, making it easier to shoot magazine-quality editorials. Moreover, a terrific battery life meant the camera could be used during the 8-hour editorial shoot, without a need for charging the device.
But one feature on OnePlus devices that deserves special mention is Zen Mode, which promotes digital well-being by encouraging users to take a break from their digital lives.
“Technology is fitting more and more integral to everything we do, and with such a lot of tools to be had at our fingertips, additionally it is important to develop a sense of digital balance,” said Cosmopolitan Editor and Harper’s Bazaar Digital Editor Nandini Bhalla. “Our organization with OnePlus was once a seamless fit, as we actually imagine that technology will have to toughen our lives, and not distract from them. And with this partnership, we seek to spread and promote this positive message.”
“We imagine that digital cognizance is the need of the hour and are more than happy that Cosmopolitan India & Harper’s Bazaar have made up our minds to touch upon this extensively in their November issue. At OnePlus, digital health and creating checks and balances for healthy use of your technology is something that we strongly stand by. That approach is evident in our creative process for products as timed with features like Zen Mode and Work-Life Balance helping our users interact with their smartphones more consciously, free of distractions. We are honoured to be working with Cosmo and Bazaar to talk to a larger audience on digital well-being, an issue that touches every one of us personally,” said Siddhant Narayan, Head of Marketing, OnePlus India, speaking on the initiative.
“OnePlus remains a very special partner, and together, we have created several memorable campaigns during the last year. I am pleased to take our partnership forward in a more inclusive way, by spreading a very imperative communication around digital well-being. I am extremely proud of what we have been ready to succeed in. I imagine this is a great initiative by OnePlus to sensitise people approximately the wish to have a sure ‘balance’ in relation to the usage of technology,” said Karen Wilson Kumar, Publisher of India Today Way of life Group.
The OnePlus 8T was once launched in India on October 14, and quickly gained popularity amongst smartphone users.
OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the ‘Never Settle’ mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing at the side of its community of users and fans.
(This story has been published from a wire agency feed without modifications to the text.)
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