‘RE: Think, Act, Create’ launches The ReFashion Hub – fashion and trends



After the successful online garment donation drive- Re.purposed- with NGOs in Mumbai and the launch of India’s first digital native textile museum Karkhana Chronicles, fashion crusade RE: Think, Act, Create launches The ReFashion Hub on 10th December 2020.

The ‘RE: Think, Act, Create’ crusade has been advocating for stronger commitments for sustainability and “equity” in fashion in the post-Covid 19 scenario across India and is actively engaging millennial consumers, influencers, and fashion businesses to kickstart a Reasonable Fashion Movement in India through its different initiatives.

With the intention to unpack and throw light on what Reasonable Fashion entails for the Indian fashion industry, the crusade has launched The ReFashion Hub. The Hub functions as a dialogue platform that engages leading thought leaders, fashion businesses, industry experts, and other actors for collective action in an effort to set milestones for pivoting to a reasonable fashion framework in India. Furthermore, the Hub is a convening platform that brings together voices from both mainstream fashion and sustainable fashion.

In its first edition, The ReFashion Hub has brought together over 10 thought leaders including Shefalee Vasudev, Nonita Kalra, Pragya Tiwari, Daniel Fernandes, and Amrita Puri to explore over 6 themes around Reasonable Fashion. One of the themes revolve around understanding the affect of mental health on fast fashion, the scalability of sustainable fashion in India, and the trends that have arisen previously few years in the fashion industry.

To encourage people to live a fashionably sustainable life, well-known stand-up comic Daniel Fernandes encourages his fans to, “Start creating an stock of your existing clothes. Once you’ve determined what you’re keeping, do not throw absent the rest. Give them to somebody who needs them. And whether you do buy new clothes, you should give absent the equivalent amount and that you won’t end up hoarding.”

“The final decade has been brutal for our surroundings. The time has come, when ‘Change’ is the only way for us to sustain and continue to exist. Today, when our very existence is in question, it is vital for us to come together as a fraternity. Let us Minimize, Recycle, Reuse, Revive, and Reinvent. I urge you to make this your mission and together we will be able to be the change,” said fashion designer Payal Jain, while speaking approximately the need for Reasonable Fashion and dialogue around it.

“Sustainability isn’t just approximately the finished product but one must also imagine the total process. For fashion, we must be ethical approximately how we work. Continuing to sustain a craft or a design language that handholds that craft is as important to keeping sustainability alive in today’s surroundings,” said fashion designer Rina Dhaka.

“Restoration is part of sustainable fashion for me. I send them to my weavers and they’re rewoven and so, I have been in a position to create something new from the old. Sustainable fashion is something you’ll use for a longer time. Classic and timeless!,” said veteran fashion designer Leena Singh of Ashima-Leena label, while talking approximately the ways one can minimize waste and reuse in fashion.

To access the ReFashion Hub dialogue platform, please log on to YouTube and I GTV. Plans for the next edition of The ReFashion Hub are already underway and will be launched in early 2021.

(This story has been published from a wire agency feed without modifications to the text.)

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