Snapchat Updates for Creators, Businesses to Take on Instagram Detailed at Snap Partner Summit 2021


Snapchat at Snap Partner Summit 2021 on Thursday received a slew of updates that are aiming to grow its presence among creators, businesses, and developers — a move to counter Facebook’s Instagram. Snap, the parent company in the back of Snapchat, introduced features called Writer Marketplace and Gifting to help creators attract monetisation. The company has also brought a standalone app called Story Studio that will allow creators to build TikTok-like short videos the usage of quite a lot of editing tools. Trade entities are also getting features such as public profiles, connected lenses, and API-powered lenses to succeed in Snapchatters.

At the virtual convention, Snap announced that Snapchat now has over 500 million monthly active users, and more or less 40 percent of its complete user base is located outdoor of North The us and Europe. The app in India has grown its day by day active users by over 100 percent year-over-year in every of the final five quarters, the Santa Monica, California-headquartered company said. It, alternatively, did not reveal the exact number of active users in the country.

Snap is making an attempt to grow these numbers quickly with the arrival of its updates. Probably the most first changes that Snapchat is bringing to the users on the experience is the placement of its Scan feature to the home screen. The augmented reality (AR) utility tool was once introduced in April 2019 on account of the company’s handle QR scanning startup called

The company said that more than 170 million users on the earth are the usage of Scan each and every month. But to cause to more users, Snapchat will now feature the Scan button on the home screen.

Along with the interface-level change, Snapchat will now also include a feature called Screenshop inside Scan to serve shopping recommendations from hundreds of brands when users scan something from the app. Soon, Scan will also show recipe recommendations powered by Allrecipes — based on ingredients seen through the camera.

Snap has also brought Camera Shortcuts that will propose camera modes, lenses, and soundtracks on the basis of the satisfied Snapchat camera sees. These shortcuts — in conjunction with the homescreen debut of Scan — will start rolling out today.

Snapchat’s Camera Shortcuts propose which camera modes, lenses, and soundtracks you need to apply 
Photo Credit: Snap


Alongside the up to date Scan and new Camera Shortcuts, Snap is updating Lens Studio to version 4.0 to let creators build more interesting lenses across gaming, education, and shopping, among other categories. The company announced Connected Lenses as one of the crucial new features of Lens Studio 4.0 that will allow users to interact together in real time, no matter if they’re located in the same room or across the world. Snap has partnered with LEGO Group to cause the first Connected Lens to the platform. It’ll let users build with LEGO bricks collaboratively on the Snapchat app.

Snapchat’s Lens Studio has also received tools such as 3D Body Mesh, Cloth Simulation, and a Visual Effects Editor. SnapML will now also allow satisfied creators to import their custom ML models. Further, Lens Analytics are now in place to let creators view engagements of their lenses.

Lens Studio could also be already touted to achieve success in bringing AR satisfied to Snapchat. The company claims that there are over 200,000 lens creators around the world, who have built almost two million lenses which have been viewed by users more than two trillion times.

For brands and businesses taking a look to succeed in Snapchat users, Snap is bringing new AR try-on experiences. These will be to be had through the Snapchat camera and will first of all have fashion partners to offer an immersive shopping experience.

Snap could also be introducing API-enabled lenses to let businesses create dynamic ways to offer real-time satisfied in AR. Beauty tech company Perfect Corp and skincare product maker and marketer The Estée Lauder Companies will be a few of the first players to use the new AR tools.

Additionally, Snap announced that it is working with choose companies to cause real-time satisfied into lenses. American baseball organisation Major League Baseball is among the first companies to leverage the new offering and bring stats from live games into Snapchat lenses.

Businesses have also offered the way to succeed in their potential customers and existing consumers on Snapchat through public profiles. They’re allowed to showcase their proprietary lenses, highlights, and stories on the platform in addition to use features such as AR try-on and API-enabled lenses to make stronger their customer base through the years. In a similar way, Snap brought Writer Marketplace where businesses will be capable to directly connect with creators on Snapchat to build new AR experiences. It’ll also allow creators to monetise their work by developing AR satisfied specifically for businesses.

On the monetisation front, Snap also brought the feature called Gifting that will allow people to pay rewards to their favourite creators on the platform. Users will be capable to purchase Snap Tokens to send a ‘Gift’ to the creators through Story Replies. Snap said that creators would earn a share of revenue from ‘Gifts’ they received. Alternatively, it has not given any details on the commission rate it’s going to charge for the tokens. The feature will roll out later this year on both Android and iOS devices for influencers that the company calls Snap Stars.

Snapchat is bringing a Gifting feature to monetise creators
Photo Credit: Snap


Snap has also announced Story Studio as its new standalone app to help creators build engaging vertical short-length videos that are referred to as Stories on Snapchat.

The Story Studio app will offer editing tools such as frame-precise trimming, slicing and cutting, in addition to frame-precise placement of creative elements like captions, stickers, Sounds and other media layers. It’ll also help you add visual effects the usage of AR lenses and cross-clip transitions. Further, users will have access to Snap’s catalogue of licensed music and audio clips and insights into trending topics, sounds, and lenses.

Once a video is edited, Story Studio will help you directly post the video to Highlight or Stories, or download it offline to your camera roll. You’ll also save and edit projects on the app until you are prepared to share them online.

Story Studio will be to be had as a free download for iOS users later this year. There is, alternatively, no word on if it’s going to debut on Android.

Snapchat’s Story Studio app is coming to ease editing of vertical videos
Photo Credit: Snap


Snap could also be rolling out Highlight, its in-app competitor to TikTok, to global markets. The feature was once introduced in November and is claimed to have reached 125 million monthly active users. The number of viewers watching Highlight for a minimum of 10 minutes per day grew by over 70 percent from January to March,” the company said.

Users who do not need a Snapchat account are now also given with a Web destination to let them watch Highlight satisfied online. In a similar way, creators and brands are enabled to upload as high-quality as 4K satisfied into Highlight directly from Chrome or Safari. This could give a hard fight to TikTok and Instagram’s Reels.

Snapchat users will also start seeing Map Layers from choose businesses that will overlay information on the Map. Snap has partnered with restaurant recommendation platform The Infatuation to feature restaurants and ticket distribution company Ticketmaster Entertainment to showcase concerts as layers.

Snap claims that more than 250 million Snapchatters already use the Map feature on the app each and every month. There are also over 30 million businesses who are on the Map, the company said.

Specifically for developers, Snap has brought a Sticker Kit that is claimed to have a collection of over 34 million Bitmoji, Stickers, and GIFs from Snapchat that can be utilized on any third-party apps. Snap has also brought a Camera Kit in partnership with dating platform Bumble to let its users send video paper money and use Snapchat lenses to personalise their dating experience. Later this year, Bumble will also integrate Sticker Kit to cause Bitmoji, Stickers, and GIFs from Snapchat to its platform.

To make Games and Minis more accessible on the platform, Snap could also be bringing them for access by swiping down on the Snapchat camera. Users will also get the ability to pin and organise their favourite Games and Minis and also see a feed of well updates. Snap has additionally brought Poshmark Mini and Ticketmaster Mini as two new Minis to the platform.

Snap also announced its partnership with Unity to allow game developers to offer Bitmoji into their mobile, PC, and console games, directly the usage of the Unity platform.

The final major announcement at the Snap Partner Summit was once around Snap’s multi-year partnership with National Park Service and Santa Monica Mountains Fund Re:wild. It is aimed to educate Snapchat users on the affect of climate change on landscapes and communities through original satisfied and AR experience.

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