For a movie-lover having a look to explore parallel cinema beyond Kumbalangi Nights and Sairat, there are few places to go, few platforms to turn to. A new one is hoping to bridge that hole. Cinemapreneur, started by Rupinder Kaur, 35, a former corporate executive, and Gaurav Raturi, 35, a movie curator, offers indie films, documentaries and short films on demand, at prices that range from Rs 49 to Rs 140. Filmmakers get 50%.
The platform went survive August 1 and currently features 40 films, with a new one added to the list each and every Friday. Films will in most cases stay on the platform for periods ranging from a month to a year.
Some of the 40 titles currently to be had is Teenaa Kaur’s National Award-winning documentary 1984: When The Sun Didn’t Rise (2017) and Puta Tirugisi Nodi (2016), a Kannada movie by Suneel Raghavendra, approximately a cricketer-turned-school teacher. These and the other films have been picked as excellent examples of cinema that also deal in accessible themes.
“We like to consider them as middle-of-the-pyramid films. Whether YouTube satisfied is at the behind, to be shared with the widest audience for free, and the few premium filmmakers reside on the top of the pyramid, then Cinemapreneur taps the middle of this pyramid, for creators who are making films of quality but don’t have an accessible platform on which to showcase them,” Raturi says. “The idea came to us because, going to movie bazaars and interacting with young filmmakers at festivals, one realises what a large number of amazing, arthouse and festivals films there are in the market, that can’t be found anywhere by an audience.”
The idea is to use technology and the power of streaming, which has now change into a habit a minimum of in the cities, especially all through the pandemic, to take a look at and democratise the reach of quality independent satisfied.
It’s especially important to do that, Kaur adds, because the indie films have a tendency to be rooted in real-life stories and events. “Even the mainstream streaming platforms have a tendency to concentrate on satisfied with rather mass appeal,” Raturi points out. Hence, Kumbalangi Nights and Killa, which either feature known actors or were critically acclaimed or both. There are naturally non-mainstream films that don’t fit those criteria, on platforms such as Netflix, Disney+ Hotstar and Amazon Prime, but they have a tendency to be in a tiny minority.
“For our platform, we pick films that, first, don’t seem to be to be had on a free platform. Our team of four curators goes through each and every film submitted to us too. Films which have won at festivals or been recognised by critics are shortlisted by us too,” Kaur says.
The possibility presented by life in the pandemic — with everyone in large part indoors and keen for fresh satisfied — prompted the duo to launch when they did. This may be a infrequent period without theatres, Raturi says.
The biggest challenge, he adds, is getting word out without a real marketing budget. The other hurdle is mindset — people are more willing to gamble a rather larger sum on a blockbuster with little promise than they’re to spend a smaller sum on a lesser-known artist’s work—although it promises to be good. “This mindset needs to change,” Raturi adds. “We’ve all seen how art kept us going in the lockdown, and still helps to keep us going in the pandemic. We should learn how to value it.”
Icarus (2020; Hindi), directed by Abhijeet More. An undercover agent should go on a last mission before he can retire. This is currently the most-viewed movie on the platform.
Maali (The Gardener; 2020; Hindi), directed by Ashwini Malik. Also a few of the top-viewed, it’s the story of a backward-caste gardener who helps a woman question her position in her marriage.
Kondan (2020; Marathi), a feature by Sachin Ashok Yadav, has premiered on Cinemapreneur. As a widowed mother cultivates her land and cares for her children, she rediscovers herself.
The Holy Fish (2017; Hindi), directed by Sandeep Mishra and Vimal Chandra Pandey. A dying man recovers and goes on a journey to seek salvation, but first he should find a mythical fish.
Revelations (2016; Tamil), a movie by Vijay Jayapal that premiered at the Busan festival. A young married Tamilian woman in Kolkata develops a complex relationship with a middle-aged neighbour, and secrets start to resolve.