YouTube Shorts, Yet Another TikTok Competitor, Launched in India in Early Beta

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YouTube Shorts, a short video feature from YouTube that lets you share 15 second videos, used to be launched by Google on Tuesday. Sound familiar? Yes, we have yet another TikTok competitor, this time from Google, after Instagram expanded Reels from the United States to India as polite. Which is a market Google appears to be eyeing for YouTube Shorts, as it launched the new feature in early beta in India initially. With TikTok banned in India, this used to be an apparent move, and because the app faces challenges in the United States, YouTube could be expected to cause Shorts there next. 

In its announcement, Google explained that this includes a new camera and a handful of editing tools that will be rolling out over the class lesson of the following couple of weeks. These videos are of up to 15 seconds, and can also be seen on the YouTube homepage, in what’s called the new Shorts shelf, in addition to across other parts of the YouTube app. YouTube also has a post approximately Shorts, that starts by reminding us approximately renowned viral videos, such as Charlie Bit My Finger, Good morning yall, and Lockdown Trick Shots.

The Create button has been moved to the behind bar of navigation for Android users in India, the post famous, and this is how you’ll be able to create shorts. According to the post, to check you probably have access you’ll be able to tap the “+” icon then choose Video. Whether you see Create a short video then you have access to the Shorts camera, which has features like stringing a couple of video clips, speed controls, times, and adding music to clips.

People who would not have access to the Shorts camera can still upload vertical videos that are under 60 seconds long, with the hashtag #shorts in the title or description, and these would still be picked up to be highlighted on the YouTube homepage.

In the YouTube Blog, Chris Jaffe, VP of Product Management for YouTube famous that Shorts will expand to iOS and also to other countries soon, and also added that more features for creation can also be added quickly.

Rumours that YouTube used to be working on a TikTok clone had been doing the rounds since early this year, with the facts all but confirmed by June. Like Instagram, YouTube also comes with a enormous built-in audience that’s going to make the early adoption of Shorts take place, but even if Instagram might boast of a lot of people making short videos, it hasn’t had the same cultural have an effect on that TikTok did. Provided how Google has struggled previously to launch social networks, will YouTube Shorts face a similar destiny?

Will have to the government give an explanation for why it’s banned apps from Chinese firms? We discussed this on Orbital, which you’ll be able to subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

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